I led the redesign of Captain Morgan’s new ready-to-drink, pre-mixed beverage line, blending the brand’s bold personality with a fresh, modern aesthetic. The design maintained Captain Morgan’s signature adventurous spirit while introducing a sleek, vibrant look that stood out in the RTD category. Using dynamic typography, rich colors, and refined label layouts, I ensured the packaging communicated quality, convenience, and fun at a glance. The result was a visually striking, cohesive product line that appealed to both loyal fans and new consumers looking for a premium, hassle-free cocktail experience.