As an Art Director for Crown Royal projects, the goal was to ensure that every creative decision reflected the sophistication and craftsmanship of their flagship brand. That meant developing cohesive visual narratives that honored the brand’s legacy.

The first project was for me to design their first ready-to-drink product line that you see below. I meticulously developed packaging that embodied the spirit of Crown Royal, which led for them to offer me the opportunity to redesign their website.

On the web, I extended the brand’s visual language into a digital realm that was as smooth and refined as the whisky itself. I designed engaging, user-friendly experiences that blended storytelling with interactive design, ensuring every touchpoint reflected Crown Royal’s dedication to excellence.