As an Art Director for Violife, I developed a creative strategy that positioned the brand as a leader in plant-based cheese alternatives. I led a team in crafting compelling campaigns that emphasized taste, quality, and a dairy-free lifestyle, ensuring a strong and cohesive brand presence.

For packaging, I designed a modern, clean aesthetic that highlighted Violife’s plant-based ingredients and rich flavors. Using bold typography, vibrant accents, and clear product labeling, I ensured packaging stood out on shelves while maintaining brand consistency.