I directed the branding for Country Crock Plant Cream, leading a team in developing impactful marketing materials that highlighted its plant-based benefits and culinary versatility.

For packaging, I created a refined yet familiar design that blended with Country Crock’s heritage while distinguishing Plant Cream as a modern innovation.

On the Country Crock website, I crafted a visually inviting and user-friendly digital experience with chef-inspired recipes, a clear product education, ensuring a seamless brand experience across all platforms.